Murad Skincare
Currently the Manager of Digital + Social at Murad Skincare. I oversee a consistent brand experience across global social and digital channels, working closely with Product Marketing and Creative to develop compelling content to engage consumers on all social/digital touchpoints and ultimately drive sales.
Areas of expertise:
Organic & Paid Social Strategy
Editorial Calendar Development
Brand Emails + Site Content
Content Creation & Curation
Photography, Art Direction, Styling & Shooting
Copywriting
for Instagram (Stories, Reels, IGTV, IG Live), Tiktok, Youtube, Pinterest
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@muradskincare on Instagram
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Educational IG post that received 8.6k saves.
Co-branded giveaway with @revivesuperfoods, one of the many giveaways I routinely organize in partnership with like-minded brands.
This partnership speaks to founder Dr. Murad’s philosophy of “eating your water”, aka consuming water-rich fruit and veg, AND applying skincare religiously, for optimal skin health.
Content created in response to a frequently-asked consumer question about whether Murad sunscreens leave a white cast on darker skin tones.
Social sampling giveaway promotion post; goal of campaign was primarily to grow our email subscriber database, and secondarily to boost IG engagement + following.
Teaser post design for Clarifying Water Gel launch on IG Checkout.
Murad’s audience enjoys close-up visuals of product, especially when texture offers a tactile experience.
Content posted around the start of Covid lockdowns, created in response to the insight that consumers wanted to see more wellness and self-care content at the time.
Educational caption describing how to treat acne at every stage of its life cycle.
Influencer virtual event announcement featuring @irisbeilin and @iluvsarahii.
Quiz format Instagram story for @muradskincare’s “Skincare Tips” content pillar.
Educational Instagram story for @muradskincare’s “Wellness” content pillar.
