Play Date

"You're never too old to be young."

 

Visual identity + marketing plan for Play Date, a new fictional restaurant.

 

Inspired by the theme of nostalgia, the Play Date concept is all about a modern take on a “throwback” theme. It takes guests on a trip down memory lane, transporting them back to their childhood days with vintage interior design elements, and a menu of reimagined childhood dishes presented with an adult twist (think wine in baby bottles). 

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PlayDate-Square.jpg
Play-Date-Storefront.jpg
Visual Identity
Visual Identity

Play Date’s visual identity conveys a trendy, old-meets-new vibe with vintage pastel colors juxtaposed against modern, bold visuals.

Play-Date-Wall-Poster.jpg
Play-Date-Referral-Card-Mock.jpg
Marketing Tactics
Marketing Tactics

Loyalty cards, print ads and "bring a friend" promotions.

See the full integrated marketing communications plan + consumer research on Issuu here.

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Design/Branding